Your website is the most important marketing tool you’ll ever have. It’s your 24-hour advertisement and you can improve it in one simple step.
Your website words play a critical role in building your brand and convincing your prospects why they should buy your product or service. Better copy gives your business an ‘unfair advantage’.
How will a copywriter give my business this advantage?
Well-written copy will enhance your customer’s experience, build your brand, increase word-of-mouth referrals, boost your product or service usage and invigorate your business – all at a very low cost.
Our copywriters look at your business with fresh objective eyes and find the gold nuggets that make your company stand out.
Aside from being too busy running your business, you are too close to your website to objectively analyse your own content. An independent professional will work shed new light on your content and really make your copy work for you, line-by-line, word-by-word.
Let Wordbalance do the work for you, so you can focus on your business. Contact us for a quote.
Helpful web content-writing tips:
- Set a clear reader-focused plan. What’s the benefit to the reader? What do you want them to do?
- Your site needs to reflect your reader’s needs, not yours. Where, when, why, how does the reader use your product or service?
- Share high-quality content and facts, that’s how you build trust.
- Create and share useful info. Educate and entertain your readers, they’ll react to it and share it.
- Promote your content, not your product. The reader has a plethora of content they can read, so give them a reason to read yours. Turn your content into value and benefit to them and they will return and share it.
- Simple works best. Short sentences, bullet points, headers and sub-headers, no jargon.
- Use visual content – photos, videos and graphics.
- Share interesting stories about people, whether they are nearby (staff) or far away (reader’s stories).
- Encourage readers to participate so you can understand them.
- Deadlines motivate. Set up deadlines and dates on a calendar so you are well ahead of the urgency.